Reach Expositions
Verified
Marketing Executive
- Lahore
- Full-time
The essentials
- Experience1 year
- Career levelEntry level
- ShiftMorning shift
What you’ll be doing
Responsibilities:
Requirements:
- Plan and execute marketing strategies specifically tailored for international exhibitions and trade shows.
- Coordinate all exhibition-related activities, including vendor management, logistics, and on-site execution.
- Collaborate with cross-functional teams to develop promotional materials and exhibition content.
- Identify and engage with potential vendors and partners to secure cost-effective and quality services.
- Manage the process of lead generation and follow-up to convert exhibition contacts into business opportunities.
- Monitor and analyze marketing analytics related to exhibition performance and report insights to stakeholders.
- Maintain clear and timely communication with internal teams and external parties to ensure alignment and timely delivery of objectives.
- Organize and attend international trade exhibitions, ensuring all operational details are managed efficiently.
- Prepare post-event reports detailing successes, challenges, and recommendations for future exhibitions.
- Stay updated with industry trends, competitors’ exhibitions, and marketing innovations to maintain competitive positioning.
Requirements:
- Bachelor's Degree (16 years)
- Fresh – 2 Years of experience
- Excellent English communication and writing skills
- Confident, proactive and target-oriented
- Strong interpersonal and follow-up skills
What we’re looking for
- Working knowledge of marketing principles, campaign planning, and audience segmentation.
- Clear writing and editing skills for promotional copy, social posts, email campaigns, and event materials.
- Ability to manage social media content calendars and use common publishing and analytics tools.
- Basic understanding of digital marketing performance metrics, including reach, engagement, leads, and conversions.
- Research skills for identifying target audiences, relevant market trends, and competitor activity.
- Strong coordination, time management, and attention to detail when handling multiple campaigns and deadlines.
- Confident communication and collaboration with colleagues, suppliers, and event stakeholders.
- Proficiency with standard office and presentation software; familiarity with design or marketing automation tools is an advantage.
Education
Bachelor’s degree in Marketing, Business, Communications, or a related discipline preferred. Equivalent relevant education or practical experience in marketing may be considered; familiarity with digital marketing tools and event promotion is an advantage.
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