This is a full-time, on-site + hybrid role for a Digital Marketing Professional based in Rawalpindi. In this position, the professional will plan, execute, and optimize digital marketing campaigns across channels such as social media, search, and email.
Daily tasks include conducting market research, developing marketing strategies, managing online content and ads, tracking campaign performance, and preparing reports on key metrics. The role also involves collaborating with creative and sales teams, engaging with customers or client stakeholders, and providing recommendations to improve brand visibility and lead generation. The professional is expected to stay current with digital marketing trends and tools, and contribute to continuous improvement of the agency’s marketing practices.
- Candidates should possess strong Communication and Customer Service skills to interact effectively with clients, colleagues, and target audiences.
- Candidates should possess Market Research and Marketing Strategy skills to analyze audiences, competitors, and develop effective digital campaigns.
- Candidates should possess Sales and Marketing Strategy skills to support lead generation, conversion efforts, and alignment between marketing and sales goals.
- Experience with social media management, online advertising platforms (e.g., Meta, Google Ads), and basic analytics tools (e.g., Google Analytics) is beneficial.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines are important.
- A relevant diploma or degree in Marketing, Business, Communications, or a related field is preferred, along with prior experience in digital marketing or advertising.