Growth Marketing Manager

About NutriZaika
NutriZaika is a growing startup that offers a premium virtual clinical nutrition studio built for the South Asian lifestyle. We combine medical nutrition with the food, culture, and daily realities of our communities. Through personalised nutrition plans and professional guidance, we support clients dealing with metabolic and nutrition-related concerns, including PCOS/PMOS, insulin resistance, prediabetes, weight management, and blood-glucose regulation.

We are looking for an experienced Marketing Manager to help grow NutriZaika in Pakistan and across the South Asian diaspora. This is not simply a 9-to-5 social-media role. You will help shape how NutriZaika is understood, trusted, and discovered by the people we aim to serve.

The Role
As Marketing Manager, you will lead NutriZaika’s marketing strategy, social media, campaigns, brand communication, partnerships, and growth activities. You will work closely with the leadership team and nutrition professionals to turn NutriZaika’s clinical expertise into clear, credible, and culturally relevant marketing. The ideal candidate understands both marketing and nutrition and can communicate health-related topics responsibly without making them complicated or impersonal.

Key Responsibilities

• Develop and execute NutriZaika’s marketing and growth strategy.
• Position NutriZaika as a trusted name in South Asian clinical nutrition and metabolic health.
• Build campaigns around personalised nutrition, PCOS/PMOS, insulin resistance, prediabetes, blood-glucose management, and weight management.
• Translate nutrition and metabolic-health concepts into clear, useful, and engaging content.
• Create campaigns that show how South Asian food can be incorporated into practical, personalised nutrition plans.
• Manage social media, email marketing, website content, SEO, digital advertising, and campaign calendars.
• Build marketing funnels that turn awareness into qualified enquiries, consultation bookings, and client sign-ups.
• Develop content that builds trust in NutriZaika’s clinical approach and professional team.
• Plan and promote consultations, personalised meal-planning services, nutrition programmes, educational initiatives, and corporate offerings.
• Conduct audience research across Pakistan and international South Asian communities.
• Develop partnerships with doctors, clinics, hospitals, nutrition professionals, workplaces, community organisations, and relevant brands.
• Build referral and partnership programmes to support long-term growth.
• Work with the nutrition team to ensure health-related content is accurate, responsible, and aligned with NutriZaika’s approach.
• Maintain a consistent premium brand identity across all marketing channels.
• Track campaign performance, lead quality, consultation bookings, conversion rates, and customer acquisition costs.
• Manage freelancers, designers, writers, agencies, and other marketing partners when required.
• Prepare regular performance reports and recommend improvements based on results.