Marketing Manager
- Islamabad
- Full Time
The essentials
- Experience5 Years
- Career levelManager
- ShiftMorning Shift
- EducationBachelor’s degree in Marketing, Business Administration, Communications, or a related discipline. Professional marketing certification is an advantage. Equivalent experience managing integrated campaigns, digital channels, and measurable growth initiative
What you’ll be doing
Location: Islamabad, Pakistan
Work mode: On-site
Employment type: Full-time
Shift: Morning shift
Salary: PKR 150,000–250,000
Overview
Lead integrated marketing initiatives for an information services business serving the Pakistan market. Shape brand visibility, strengthen customer acquisition, and improve engagement across digital and offline channels. Collaborate with leadership, sales, product, and content teams to turn business objectives into measurable marketing programs.
Key responsibilities
Work mode: On-site
Employment type: Full-time
Shift: Morning shift
Salary: PKR 150,000–250,000
Overview
Lead integrated marketing initiatives for an information services business serving the Pakistan market. Shape brand visibility, strengthen customer acquisition, and improve engagement across digital and offline channels. Collaborate with leadership, sales, product, and content teams to turn business objectives into measurable marketing programs.
Key responsibilities
- Develop and execute annual and quarterly marketing strategies aligned with company growth goals.
- Plan campaigns across search, social media, email, content, partnerships, and other relevant channels.
- Manage campaign calendars, budgets, agencies, and external partners while maintaining brand consistency.
- Monitor acquisition, conversion, engagement, and retention metrics and present actionable performance reports.
- Conduct market, competitor, and audience research to identify opportunities for positioning and growth.
- Guide content development, promotional messaging, and marketing communications for products and services.
- Coordinate with sales and product teams to improve lead quality, customer journeys, and campaign outcomes.
- Coach team members and establish practical processes for planning.
What we’re looking for
- Strong knowledge of digital marketing, content strategy, social media, email marketing, search, and performance campaigns.
- Ability to create marketing plans, channel strategies, budgets, timelines, and measurable KPIs.
- Experience using analytics and reporting tools to evaluate traffic, leads, conversions, engagement, and return on investment.
- Competence in market research, customer segmentation, competitor analysis, positioning, and campaign testing.
- Excellent written and verbal communication, including clear briefs, messaging, and presentations.
- Strong project management, stakeholder coordination, prioritization, and team leadership skills.
- Commercial awareness and a data-informed approach to improving acquisition and customer retention.
About Us
Started on October 07, 2004, Mustakbil.com is Pakistan's leading jobs site. It helps jobseekers in finding the jobs of their choice, while providing a unique platform for employers to advertise career opportunities and find valuable human reso
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