SEO Specialist (SEO & Paid Advertising)

SEO Specialist (SEO & Paid Advertising)
Location: Block K, Sabzazar, Lahore, Pakistan
Job Type: Full-Time | On-Site | Permanent
Salary: PKR 40,000–60,000/month
Working Hours: 4:00 PM – 1:00 AM (PKT)
Break: 1 hour
Experience: 3+ Years

About the Role
We are looking for an experienced, skilled, and results-driven SEO Specialist to join our team. SEO will be the primary focus, with Google Ads and Meta Ads as additional responsibilities. The selected candidate will manage multiple websites and client projects across different industries simultaneously. We need someone who can develop individual strategies, manage priorities, work independently, and deliver measurable results. We value actual performance, accountability, and business growth over simply completing tasks.

Key Responsibilities
SEO (Primary Focus)

• Develop and execute SEO strategies for multiple websites.
• Manage technical, on-page, off-page, and Local SEO.
• Conduct keyword research and competitor analysis.
• Improve organic rankings, website traffic, and lead generation.
• Manage Google Business Profiles.
• Identify and resolve technical SEO issues.
• Optimize website structure, content, metadata, and internal linking.
• Plan and manage SEO-focused articles.
• Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush, and similar tools.
• Analyze results and continuously improve performance.

Paid Advertising (Additional Responsibility)

• Plan, launch, and manage Google Ads and Meta Ads campaigns.
• Manage campaigns across multiple businesses.
• Conduct keyword and audience research.
• Optimize advertising budgets and campaign performance.
• Improve conversion rates and reduce cost per lead.
• Set up and monitor conversion tracking.
• Analyze campaign data and report results.

Required Skills

• Strong expertise in technical, on-page, off-page, and Local SEO.
• Advanced keyword research and competitor analysis.
• Experience managing multiple websites and projects.
• Proficiency in Google Search Console, GA4, Ahrefs, SEMrush, or similar tools.
• Hands-on experience with Google Ads and Meta Ads.
• Knowledge of conversion tracking, analytics, and WordPress.
• Understanding of HTML, website structure, and technical SEO.
• Strong analytical, problem-solving, and reporting skills.

Qualifications

• Minimum 3+ years of professional experience in SEO.
• Proven hands-on experience managing multiple SEO projects across different industries.
• Demonstrable track record of improving organic rankings, website traffic, and lead generation.
• Practical experience managing Google Ads and Meta Ads campaigns.
• Relevant portfolio or case studies demonstrating previous work and results.
• Ability to explain previous SEO strategies, campaign decisions, and actual achievements.
• Strong communication skills and ability to work independently.

Performance Expectations
We are strictly results-oriented. We expect improvements in keyword rankings, organic traffic, qualified leads, and advertising performance. The selected candidate must take ownership of projects, identify opportunities, and provide regular reports backed by actual performance data.

Application Requirements
Applicants must provide:

• Updated CV/Resume.
• Portfolio showcasing previous SEO projects and results.
• Links to at least 2–3 websites they have personally worked on.
• Examples of Google Ads and Meta Ads campaigns.
• Brief details of their achievements and contributions.
• Expected salary, if different from the advertised range.

Applications without relevant hands-on experience or demonstrable results may not be considered.

Employment & Security Requirements

• Full-time, permanent, on-site employment.
• CNIC copy required from selected candidates for identity verification during onboarding.
• Two professional references with names, relationships, and contact numbers.
• One emergency contact's name and phone number.
• Signing an NDA before accessing company or client information.

Confidentiality
All company and client information, including website credentials, SEO strategies, advertising accounts, customer data, and business records, is strictly confidential. Employees must follow company data security policies. Unauthorized sharing, copying, transferring, or misuse of confidential information will not be tolerated.

We are looking for someone with genuine hands-on experience, strong technical knowledge, accountability, and a proven ability to deliver results across multiple projects.

Strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, and Local SEO.
Advanced keyword research, competitor analysis, and SEO strategy development.
Experience managing multiple websites and SEO projects simultaneously.
Strong knowledge of Google Search Console, Google Analytics 4, Ahrefs, SEMrush, and other SEO tools.
Hands-on experience with Google Ads and Meta Ads campaign management.
Knowledge of conversion tracking, analytics, and performance optimization.
Understanding of WordPress, website structure, HTML, and technical SEO.
Ability to improve keyword rankings, organic traffic, and qualified lead generation.
Strong analytical, problem-solving, and reporting skills.
Ability to independently manage projects and deliver measurable results.