EZE GROW
Verified
Senior Google Ads Expert
- Lahore
- Full-time
The essentials
- Experience2 years
- Career levelNon-managerial
- ShiftMorning shift
What you’ll be doing
EZE GROW is seeking a Senior Google Ads Expert to plan, launch, and optimize paid search campaigns for clients and business objectives. This Lahore-based role suits a performance marketer who can translate commercial goals into measurable advertising strategies and improve results through structured testing and analysis.
Responsibilities
Responsibilities
- Develop Google Ads strategies, campaign structures, keyword plans, and budgets aligned with target audiences and conversion goals.
- Build and manage Search, Display, Shopping, and YouTube campaigns, including ad groups, targeting, bidding, and creative tests.
- Monitor spend and performance, diagnose delivery or conversion issues, and optimize campaigns against agreed KPIs.
- Use Google Analytics and conversion tracking to evaluate traffic quality, attribution, and return on ad spend.
- Prepare clear performance reports, communicate findings and recommendations, and coordinate improvements with relevant teams or clients.
- Stay current with Google Ads platform changes, policies, and best practices; maintain accurate campaign documentation.
What we’re looking for
- Advanced hands-on experience managing Google Ads accounts and campaign budgets at scale.
- Strong command of Search campaign structure, keyword research, match types, negative keywords, and search query analysis.
- Practical skills in bidding strategies, budget pacing, audience targeting, ad extensions, and landing-page testing.
- Experience setting up and validating conversion tracking with Google Analytics and Google Tag Manager.
- Ability to interpret performance metrics such as CPA, ROAS, CTR, CPC, conversion rate, and impression share.
- Proficiency with spreadsheets and reporting dashboards; able to turn data into actionable recommendations.
- Clear communication, attention to detail, sound prioritization, and a test-and-learn approach to optimization.
Education
Bachelor’s degree in Marketing, Business, Analytics, or a related discipline preferred; equivalent professional experience may be considered. Google Ads certification is an advantage. Candidates should demonstrate substantial hands-on campaign management experience and a track record of performance optimization.
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