Meta Ads Specialist Ecommerce
- Remote
- Full Time
The essentials
- Experience2 Years
- Career levelNon-Managerial
- ShiftMorning Shift
- EducationBachelor’s degree or equivalent practical experience in marketing, e-commerce, business, communications, or a related field. Meta advertising or digital marketing certification is an advantage.
What you’ll be doing
Job Description
Winora is seeking a Meta Ads Specialist to support the growth of its e-commerce websites through structured, performance-focused paid social campaigns. This remote role is open to candidates working from Pakistan and will collaborate with the wider marketing function to improve customer acquisition, revenue, and return on advertising spend.
Responsibilities
Winora is seeking a Meta Ads Specialist to support the growth of its e-commerce websites through structured, performance-focused paid social campaigns. This remote role is open to candidates working from Pakistan and will collaborate with the wider marketing function to improve customer acquisition, revenue, and return on advertising spend.
Responsibilities
- Plan, launch, monitor, and optimize Meta advertising campaigns for e-commerce products and offers.
- Build campaign structures, audiences, retargeting flows, budgets, bidding strategies, and conversion objectives.
- Review key metrics including spend, impressions, click-through rate, cost per purchase, conversion rate, revenue, and ROAS.
- Coordinate with creative and e-commerce teams to develop and refresh ad concepts, copy, product angles, and promotional messaging.
- Identify tracking, attribution, feed, and landing-page issues that may affect campaign performance.
- Prepare clear performance reports and recommend practical actions based on results.
What we’re looking for
- Hands-on experience managing Meta Ads campaigns for e-commerce businesses.
- Strong understanding of Ads Manager, campaign objectives, conversion events, audiences, retargeting, and budget allocation.
- Ability to analyze funnel performance and optimize toward purchases, revenue, and ROAS.
- Working knowledge of Meta Pixel, Conversions API, Events Manager, catalog campaigns, and tracking fundamentals.
- Competence in audience research, competitor analysis, creative testing, ad copy evaluation, and offer testing.
- Comfortable using spreadsheets, dashboards, and analytics tools to interpret campaign data.
- Strong attention to detail in campaign setup, naming conventions, reporting, and quality checks.
- Clear written communication, ownership of deadlines, and ability to work independently in a remote team.
About Us
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