Digital Marketing Specialist (Meta, Google Ads)
- Remote
- Full Time
The essentials
- Experience2 Years
- Career levelNon-Managerial
- ShiftMorning Shift
- EducationGraduation
What you’ll be doing
Job Type: Full-Time (Contract)
Experience: 2–3 Years (Mid-Level)
Location: Remote – Karachi
Compensation: 45,000–55,000 PKR
Shift: Morning Shift
We are looking for a motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, and TikTok Ads, with the ability to plan, launch, monitor, optimize, and scale paid advertising campaigns.
We are looking for someone who understands performance marketing beyond simply creating ads. Someone who can analyze campaign data, identify opportunities, reduce acquisition costs, and improve overall ROI.
Key Responsibilities:
Experience: 2–3 Years (Mid-Level)
Location: Remote – Karachi
Compensation: 45,000–55,000 PKR
Shift: Morning Shift
We are looking for a motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, and TikTok Ads, with the ability to plan, launch, monitor, optimize, and scale paid advertising campaigns.
We are looking for someone who understands performance marketing beyond simply creating ads. Someone who can analyze campaign data, identify opportunities, reduce acquisition costs, and improve overall ROI.
Key Responsibilities:
- Plan, create, manage, and optimize Meta (Facebook & Instagram) Ads campaigns.
- Manage Google Ads campaigns including Search, Display, YouTube, Performance Max, and remarketing where applicable.
- Create and manage TikTok Ads campaigns.
- Experience running and managing paid advertising campaigns specifically for the UAE market is highly preferred.
- Conduct audience research, targeting, competitor research, and campaign planning.
- Monitor key performance metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, conversions, and conversion rate.
- Continuously optimize campaigns based on performance data.
What we’re looking for
- 2 to 3 years of hands-on experience in Digital/Performance Marketing.
- Strong practical knowledge of Meta Ads Manager / Facebook & Instagram Advertising.
- Strong understanding of Google Ads and Google advertising ecosystem.
- Practical experience with TikTok Ads Manager.
- Good understanding of campaign objectives, audience targeting, retargeting, lookalike audiences, bidding strategies, and budget optimization.
- Ability to understand and analyze campaign performance data.
- Experience with conversion tracking, pixels/events, Google Analytics, and related tracking tools.
- Strong analytical and problem-solving skills.
- Good understanding of digital marketing funnels and customer acquisition.
- Ability to work independently and take ownership of campaigns.
- Knowledge or hands-on experience in SEO will be considered a strong advantage.
About Us
About Our Organization
We are a newly established and growing IT company focused on providing innovative technology solutions and digital services to the real estate industry.
Our goal is to help real estate businesses improve their op
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