EFU Life Assurance Ltd.

In 1990, the Government of Pakistan reopened the life insurance business to the private sector organisations and EFU Life Assurance Ltd started operations in November 1992 as the first private sector life insurance company. In early 1993, EFU Life commenced its Group life insurance business and by March 1994, the company began writing its individual life business.

Pioneers and industry leader in the Life Insurance Sector, our major developments during the years are;

Strongest Financial base in the private sector

Highest paid-up capital of Rs. 1 Billion

One of the leading Asset Managers in Pakistan

Diversified Portfolio offering Best Value Products

Launched the First Window Family Takaful Operations under the brand name ‘Hemayah’

Launched the First Mobile app – EFU Life PlanIT

The largest salesforce in the private Life Insurance sector

Introduced MPOS System to facilitate online payments.

State of the art customer service

Prompt claim settlement

First life insurance company in Pakistan to be ISO certified. Currently, the Company is ISO 9001:2015 certified

“Insurer Financial Strength” rating of AA+, Outlook: Stable, by JCR-VIS, an affiliate of Japan Credit Rating agency

EFU Life’s products are designed to meet the varying needs of EFU Life’s clients and offer the best in financial services.

EFU Life is the pioneer in introducing the following products and features in Pakistan

Unit-linked products

Critical Illness Products

Education Planning Product

Inflation Protection Benefit

Pension Plans