Haier Pakistan

About Haier Pakistan
After 13 years development, Haier has become No.2 home appliance brand in Pakistan market from the time of entrance the market at 2001. Currently, Haier Air Conditioner has ranked No.1 market share for 5 continuous years, Haier Washing Machine ranked No.1 market share too and Haier Refrigerator ranked No.2 market share. According to the survey from Millward Brown in 2013, Brand Awareness of Haier achieved 94%, ranked No.2. Haier Pakistan produce Refrigerators, Deep Freezers, Washing Machines, Domestic Air Conditioners, Commercial Air Conditioners, Televisions, Microwaves and small appliances, at 1st half of 2014, the turnover has achieved 150 million US dollar, has growth of 35%, estimate in whole 2014, the turnover can be achieved 250 million US dollar.

History of Haier Pakistan\
2001: HNR company (Pvt) Ltd(here in after HNR) was built up by joint venture of Haier Group and Ruba group, Haier Group has share of 30%, while Ruba Group has share of 70%, Until the end of 2012, overall investment has up to 42.697million US dollar.

2002: HNR Factory started production, the main product is Refrigerators, Washing Machines, Air Conditioners, overall production capability is around one million units;

2004: Microwaves assembly line was built up, which had production capacity of 100 thousand units;

2006: Based on the demand of Haier brand development, Haier Pakistan (Pvt) Ltd was built up, which shared by Haier Group and Ruba Group with investment of 500 thousand US dollars, where Haier Group has share of 55%, Ruba Group has share of 45%;

2006: Haier & Ruba Economic Zone (here in after Economic Zone) was unveiled by Mr. Hu Jintao the Chairman of PR China and Mr. Shaukat Aziz the Prime Minister of Pakistan. Economic Zone was joint by Haier Group and Ruba Group, In which Haier Group has share of 55%, where Ruba Group has share of 45%;

2012: Deep Freezers factory was founded, which has production capacity of 100 thousand units, at same year, The Television assembling line was built up, which has production capacity of 80 thousand units;

2013: Fully Automatic Washing Machine production line was installed, which is the first production facility of Fully Automatic Washing Machine in Pakistan;

2013: Vice Chairman NDRC China Mr. Zhang Xiaqiaong visited Haier Industrial Park along with Federal Minister to Planning and Development Mr. Ahsen Iqbal to witness the contribution of Pak China friendship in Pakistan’s Economic Growth by Haier. Mr. Zhan Xiaqiaong was on tour to Pakistan to develop the Economic Corridor in Pakistan.

2014: Haier Pakistan has signed the contract for supplying and commissioning of Laptops to Government of Pakistan for Prime Minister Youth Program for talented Students.

2014: Laptop commissioning unit started operating in last days of November to assemble Laptop first time in Pakistan. A big milestone has been achieved to bring technology in Pakistan by Haier.