Job Description
We are looking for an SEO expert to manage search engine optimization and marketing activities. The SEO Specialist will be responsible for managing all SEO activities such as keyword strategy, content strategy and link building to increase organic search rankings and drive search traffic from Google, Bing, Yahoo and other search engines. A successful SEO specialist must keep up-to-date with the latest industry best practices and work closely with editorial and marketing teams to develop a successful organic search strategy.
Responsibilities
Optimize copy and landing pages for search engine optimization
Perform ongoing keyword research and discovery, expansion and optimization
Research and implement search engine optimization recommendations on the website
Research and analyze competitor content and links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content strategy and creation
Work closely with social media team to align social distribution and SEO efforts
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Requirements & Skills
Skills
Proven SEO experience and a track record of success growing organic search traffic and conversions
Solid understanding of performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in SEO and inbound marketing
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Familiarity with content management systems (e.g, Wordpress, Vignette)
BS/MS degree in a quantitative, test-driven field
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