Digital Marketing Specialist 2

Typical responsibilities include:

• Manage accounts to stay active and make a presence.

• Guiding the designing team in creating the content, including text posts, videos, and images for use on social media.

• Increase followers Organically on social media accounts.

• Understand the value of different projects and promote them as and when needed.

• Analyze paid media campaigns to develop, execute, test, and report on paid media strategies of Social Media.

• Prepare weekly paid media performance reports and recommendations

• Measure and track site ranking factors, keywords, internal and external links, and site content.

• Perform SEO Audits and drive the implementation roadmap of on-page and off-page optimization

• Implement SEO tactics and ensure that sites are search-engine-friendly

• Conduct keyword research and identify opportunities to drive more qualified traffic through a coordinated search strategy alongside of the paid media team

• Plan, create and manage PPC campaigns across a variety of channels (Google Ads/Bing Ads etc.)

• Keyword research and management to optimize bids (add PPC keywords and negative keywords)

• Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels

• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)

Requirements:

• Required: 1+ years of experience in Digital Marketing

• Can generate leads for B2B and B2C market

• Nice to Have: Understanding of Google Analytics, and Google Tag Manager, Facebook and Google Ads Manager, Google Search Console, Instagram and Twitter Analytics.

• Attention to detail and the ability to multitask in a deadline-driven atmosphere.

• Ability to clearly and effectively articulate insights and recommended actions.

• Excellent analytical, organizational, and time management skills

• Search Engine Optimization
• Social Media Marketing
• Social Media Campagins