Social Media Executive

If you like having fun, have a knack for learning and want to enhance your skills in a creative environment - Wordsmith is the place for you. Apply now!

Duties & Responsibilities

Create monthly social media calendars

Plan & execute social media strategies

Knowledge of online marketing and good understanding of major marketing channels

Oversee and manage all company social media accounts

Develop engaging, creative & innovative content for social media

Keep up to date with social media trends

Audit and analyze social media presences, including digital advertising costs and returns

Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement

Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages

Monitor and develop reports on competitor activity within social media spaces

Coordinate with design and production teams for content development

Utilize social listening tools for sentiment analysis

Requirements:

Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers

Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service

Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines and standard accepted practices

Excellent organizational skills

Required Skills:

Excellent knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram & YouTube)

Knowledge of Social Media Algorithms

Visual Ideation/Creativity

Community Management

Strategy Planning

Content Optimization

Copywriting