Digital Marketing Executive

• Assist in the formulation of strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs to build a lasting digital connection with consumers
• Plans and executes all web, SEO/SEM, database marketing, email and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Provide creative ideas for content marketing and update website

· Proven experience as Digital Marketing Executive or similar role

· Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Perfect knowledge of web analytics tools (e.g. Google Analytics.)

· Excellent communication, creative content writing and interpersonal skills