Marketing Executive 4

Marketing executives develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of employer, as well as the industry. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution.

Key responsibilities

Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:

overseeing and developing marketing campaigns

conducting research and analysing data to identify and define audiences

devising and presenting ideas and strategies

promotional activities

compiling and distributing financial and statistical information

writing and proofreading creative copy

maintaining websites and looking at data analytics

organising events and product exhibitions

updating databases and using a customer relationship management (CRM) system

coordinating internal marketing and an organisation’s culture

monitoring performance

managing campaigns on social media.

Key skills for marketing executives

Good teamwork skills

Communication skills and networking ability

Adaptability

Strong attention to detail

Good organisation and planning skills

Creativity and writing skills

Commercial awareness

Numerical skills

IT skills