PPC/ Google Adwords Expert

We are urgently looking for an experienced Digital Advertising Specialist professional for our Canadian-based Client. The ideal candidate must have at least 2-3 years of experience in paid search marketing. The candidate should also be results-driven, ambitious, organized, articulate, and a self-starter. The specialist will be responsible for developing, implementing, launching and monitoring paid search campaigns.

Job Duties & Responsibilities

Monitor and report the performance of AdWords and social media campaigns

Effectively manage budgets throughout the month

Manage and optimize campaigns utilizing best practices

Collaborate with the Client on research and strategy

Working knowledge of copywriting

Assist team members with questions, tasks, and training as needed

Attend and contribute during client calls as required

Maintain your expertise, educating the client about changes in the industry and how to capitalize on those developments

Your focus will include keyword/target research, PPC, CPC, retargeting, display network advertising, bid strategies including ECPC/CPA, etc.

Analyze the effectiveness of ad copy variation testing and landing page strategies

Conduct an extensive audience, keywords, placement, and platform research to help inform paid media strategies

Take an active role in developing digital strategies for a client that support their overall digital marketing program

Benefits:

Congenial Work Environment

Health Insurance

Holiday Bonuses

Casual/Sick Leaves

Annual Leaves

Company Sponsored Events

Transportation Allowance

5 Working Days

Perfect Work-Life Balance

Current Google AdWords Certification

Working knowledge of Google Analytics

Working knowledge of Facebook, Twitter, LinkedIn advertising.

Excellent verbal and written communication skills

Intricate knowledge of paid advertising best practices

Ability to generate specific KPI’s and report on them

Familiarity with Digital Advertising tools such as SEMRush, Ahrefs, AWR Cloud, etc.

Familiarity with basic HTML and CSS

Microsoft Office including Excel, Word, and PowerPoint