Sales & Marketing Executives 3

If you have excellent communication and interpersonal skills, as well as commercial awareness and the ability to think strategically, a career in marketing could be for you.

Its a Salary + Comission based job

As a sales & marketing executive, you'll contribute to and develop integrated marketing campaigns to promote a product, service or idea. It's a varied role that includes:

planning

advertising

product development

distribution

research.

Many organisations have marketing departments, meaning that you can work in both the private and public sector in areas ranging from finance, retail and media to voluntary and charitable organisations.

The exact nature of your role will vary depending on the size of the organisation and sector and whether the focus is on selling a product or service, or on raising awareness of an issue that affects the public.

Marketing executives may also be known as marketing officers or coordinators.

As a sales & marketing executive, you'll need to:

create awareness of and develop the brand you're marketing

communicate with target audiences and build and develop customer relationships

help with marketing plans, advertising, direct marketing and campaigns

support the marketing manager in delivering agreed activities

source advertising opportunities and place adverts in the press or on the radio

work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts

write and proofread marketing copy for both online and print campaigns

produce creative content, including videos and blog posts

run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement

organise and attend events such as conferences, seminars, receptions and exhibitions

source and secure sponsorship

arrange the effective distribution of marketing materials

maintain and update customer databases

conduct market research, for example using customer questionnaires and focus groups

develop relationships with key stakeholders both internal and external.

With experience, you'll need to:

develop and implement a marketing strategy (often as part of a wider sales and marketing programme)

evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective

track marketing performance and return on investment and prepare weekly or monthly reports for management

monitor and report on competitor activity

lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities

oversee and manage the marketing budget.