Head Marketing And Communication

• Researches industries, markets, demographics, trends, sales results, and other data related to the client's products or services
• Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials
• Creates detailed reports with research findings and analysis to inform marketing strategies
• Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
• Recommends specific marketing approaches and spending budgets to achieve the client's desired sales goals
• Helps come up with new product and service offerings to increase shares in new or existing markets
• Assists marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service
• Works within the client's budget to produce effective promotional materials and advertising opportunities
• Tracks sales and feedback and adjusts marketing strategies as necessary
• Establishes marketing tracking methods to help each client evaluate performance over time
• Responsible for the operational delivery and budgeting for all aspects of the marketing, communications, membership and events programmes.
• Build and deliver branded marketing campaigns mixing traditional and digital media, ensuring key messages are consistently delivered.
• Develop and deliver a commercial strategy (including sponsorship, broadcast)
• Analyze and respond to trends in the leisure sector, sports sector and table tennis community to ensure strategies can adapt
• Develop and understand use of CRM systems to support membership and participants
• Support other departments such as Development and Performance in driving and supporting all marketing and communication activity
• Ensure the organization engages with a diverse audience; ensuring all target audiences are communicated with regularly, positively and consistency, measuring impact and effectiveness
• Develop the overall events and competitions strategy and delivery structure

Familiarity With Media Channels,

Writing, Public Speaking,

Interpersonal Communication,

Attention to Detail,

Organization,

Planning,

Self-Starter,

Tasking,

Innovative and Creative