Executive Marketing

MAIN DUTIES/RESPONSIBILITIES:

1. To develop, manuscript & ensure follow up on:
   • Product Papers for new products & services
   • Product Flows
   • Legal Documents for relevant business areas
   • Write Ups for products including VAS & Switch Games
   • Adhoc based documents as and when needed

1. Keep a track of & maintain repository of Switch Communication data including regular & legal documents, product papers etc
2. Follow up on daily, weekly & monthly reports for all switch products/domains
3. Devising and presenting ideas and strategies
4. Plan, integrate and implement promotional activities
5. Managing campaigns on social media. Campaigns must be customized and targeted to ensure healthy conversion rate.
6. Compilation of as well as distribution of financial and statistical information for the products
7. Development and dissemination of frequent as well as Adhoc reports
8. Identify relevant events to enhance brand image by switch participation at multiple forums
9. Monitor & report performance of all Switch domains (i.e. VAS, Development, Switch Play (Games))
10. Conduct analysis and report key areas with regards to achievements, challenges and improvement areas along with strong follow up on rectifications in case of challenges and areas of improvement.
11. Conduct competitor analysis, identify opportunities and devise and present ideas and opportunities for company growth
12. Liaising and networking with a range of stakeholders including colleagues, suppliers, clients and partner organizations.

Communicating with target audiences and managing relationships

JOB PURPOSE

Develop, implement and execute strategic marketing plans for the entire organization in order to enhance company growth & revenues as well as improve operational efficiency across all Switch domains. Analyze and investigate competition and promote commercial performance of the company.

REQUIRED FUNCTIONAL SKILLS

• Candidate should have Commercial awareness
• Should have excellent numerical skills to analyze performance improvement opportunities
• Should know about running promotional activities across social as well as other media.
• Should be able to use Google platform to upload and promote Switch Games on App store
• Run google AdWords campaigns and analytics of play store and App store market
• Should have knowledge of App Search Optimization (APO)
• Keyword search and keyword Competition
• Should have knowledge and expertise of Product Paper/Proposals writing (particularly for new products)

REQUIRED PERSONAL SKILLS

• The candidate should be innovative, and should be able to add value to Switch commercial department
• Should work proactively across all domains and all allocated & need based tasks.
• Should be a team player
• Should have excellent interpersonal skills