Media Planner

• Working with the client and the account team to understand the client's business objectives and advertising strategy;
• Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns;
• Making decisions on the best form of media for specific clients and campaigns;
• Undertaking research and analysing data using specialist industry resources;
• Identifying target audiences and analysing their characteristics, behavior and media habits;
• Presenting proposals, including cost schedules, to clients.

Implementation:

• Recommending the most appropriate types of media to use, as well as the most effective time spans and locations;
• Working with colleagues, other departments and media buyers either in-house or in a specialist agency;
• Making and maintaining good contacts with media owners, such as newspapers, magazines and websites;
• Managing client relationships to build respect and trust in your judgement;
• Proofreading advertisement content before release;
• Maintaining detailed records;
• Evaluating the effectiveness of campaigns in order to inform future campaigns.

• Commercial flair;
• Good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners;
• Literacy, for writing reports and presentations;
• Numeracy, for data analysis and negotiations;
• Strong analytical and organisational skills;
• Ability to work with IT resources such as databases and spreadsheets, for the collection and management of information;
• Capability to work effectively under pressure.