- Develop and execute on-page, technical, and content-led SEO strategies aligned with product and marketing objectives.
- Perform audits to identify crawlability, indexability, and performance issues; prioritize fixes and monitor improvements.
- Conduct keyword research and competitive analysis to define content opportunities across web and mobile platforms.
- Collaborate with engineers to implement structured data, canonicalization, redirects, hreflang, and site architecture changes.
- Optimize content briefs and metadata; provide editorial guidance to writers and product teams to maximize search relevance and CTR.
- Track and report KPIs including organic traffic, rankings, crawl errors, Core Web Vitals, and conversion metrics; iterate on tactics based on data.
- Support localization and technical SEO for Pakistan-focused and international deployments, ensuring correct hreflang and regional targeting.
- Stay current with search engine algorithm updates and SEO best practices; lead knowledge-sharing sessions with cross-functional teams.
The role is remote-friendly with collaboration expected across Karachi-based teams. You will be part of a multidisciplinary environment where product thinking and engineering discipline are valued. Day-to-day work includes hands-on execution, cross-team coordination, and measurable impact on organic acquisition.
