Content Marketing Specialist

Job Name : Content Marketing Specialist

Job objectives

Responsible for the creation and dissemination of visual content for the Lancmall brand and services in Pakistan and the Chinese market,Promote brand professionalism, customer trust and conversion rates through graphic, video and social content.Support the marketing team's revenue and sales.

Job responsibilities

1. Visual Content Production (Figure Making + Video Editing)

• Design social media (Facebook, Instagram, WhatsApp groups) promotional materials: including service advantage comparison chart, logistics process explaination chart, hot selling product recommendation card, customer case poster brand name publicity Wait;
• Edited short video (15-60 seconds): showing the selection process, platform operation steps, warehouse quality inspection process, logistics packaging and shipping live images, customer receipt feedback product introduce Wait;
• Creating long or simple infographic: business policy notice all categories brand name Propaganda, banner etc. all business Need of chart

2. Content Planning and Publishing

• Depending on the marketing calendar (holidays, promotions, industry peak season) or business target Plan content themes,For example, "Ramadan procurement guide," "China factory direct supply season," "air vs. land time comparison";
• Responsible for content update and layout of Lancmall blog, Facebook page, Instagram account and other channels;
• Writing short copy (English / Urdu / Chinese),Coupled with visual material distribution,Increase the rate of interaction.

3. Community Content Support

• Assist community operators in producing daily push content (industry news, customs knowledge, hot-selling lists);
• Create video / motion pictures of customer operation guidance,Help customers complete website registration, up payment, shipping origination, etc.;
• Pack a transaction case,Form "customer story" content,Uses for sales teams to follow up on material.

4. Effects Tracking and Optimization

• Monitor the data performance of content on various platforms (exposure, clicks, retweets, consultations),Review and optimize content direction with the marketing team;
• Collect examples of competition and industry outstanding content,Continuous improvement of content quality.

1. Operational indicators:

• Process indicators: content traffic Likes Reply amount Forward amount
• Outcome indicators: Consultancy conversion rates to consult user amount

We provide it

• 60 K + Content performance incentives (based on the number of effective consultations or conversions);
• Value creativity and autonomy;
• You can develop into a content team leader.

Requirements for appointment

• Education: Bachelor's and higher,Advertising, design, film and television production, digital media, marketing and other related professions;
• Skills:
  • Skilled use of Photoshop, Canva, Illustrator and other drawing tools;
  • Skilled use of Premiere, Clipping, CapCut and other video frequency editing software,Can independently complete short video clips, subtitles, and soundtracks;
  • have good of English reading ability (can read the product name in English, simple customer feedback),Priority is given to Chinese speakers;
• Experience: 2 More than 10 years of experience in social media content production,Experience in cross-border e-commerce, international logistics, B2B services is preferred;
• Aesthetics: Have good control over color, typography, and rhythm,Can produce content that meets the aesthetics of Pakistani users or the cross-border style of China;
• (Very important!) ) Has the ability to think about marketing transformation and content operations,Be able to think proactively about content structure,Improve conversion rates
• Other: Be responsible,can active arrange work Deliver content on time,Have a sense of teamwork.