SEO & Marketing Specialist

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• Drive organic growth, optimize digital presence, and run marketing strategies for measurable impact.
• Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research and implement on-page and off-page SEO best practices.
• Optimize website content, landing pages, and blog posts for search engines and user experience.
• Monitor and analyze website performance using tools like Google Analytics, Search Console, and SEO platforms.
• Collaborate with content, design, and development teams to ensure SEO best practices are properly implemented.
• Plan and execute digital marketing campaigns across multiple channels (organic, paid, email, and content).
• Manage and optimize paid campaigns (Google Ads, social ads) to drive conversions and ROI.
• Perform technical SEO audits and work with developers to resolve issues (site speed, indexing, crawl errors, etc.).
• Track, report, and analyze campaign performance, identifying trends and opportunities for growth.
• Stay updated with the latest SEO trends, algorithm changes, and digital marketing strategies.
• Ensure brand consistency across all digital marketing channels and campaigns.

• Minimum Bachelors degree from a top tier university or equivalent work experience.
• 2+ years of experience in SEO and digital marketing, preferably in a B2B software or SaaS company.
• Strong understanding of on-page, off-page, and technical SEO.
• Experience with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar.
• Experience in managing paid advertising campaigns (Google Ads, Meta Ads, etc.).
• Ability to analyze data and translate insights into actionable strategies.
• Strong content optimization and basic copywriting skills.
• Ability to thrive in a fast-paced, ever-changing, and highly collaborative environment.
• Understanding of CRM tools, marketing automation, and conversion rate optimization is a plus.
  
  

Apply Through Mustakbil.com, Pakistan's No. 1 Jobs Site!

Applications submitted only through Mustakbil will be processed.