Social Media Executive

Job description:

Social Media Marketing Executive (Meta Ads, AI Content & Growth Specialist)About the Role

Root Communication LTD is hiring a creative + performance-driven Social Media Marketing
Executive to scale our digital presence and drive measurable growth.

This role is ideal for someone who understands content + AI + performance marketing and can execute across multiple platforms with a results-first mindset.

Key Responsibilities

Manage and scale Facebook, Instagram, LinkedIn & TikTok accounts

Plan and execute daily/weekly content strategy (organic + campaign-based)

Create high-converting content (posts, reels, short videos, creatives)

Write engaging, conversion-focused captions (English)

Leverage AI tools for content, visuals, and video generation

Design/edit creatives using tools like Canva / CapCut

Handle audience engagement (comments, DMs, brand interactions)

Support lead generation campaigns (organic + paid)

Track KPIs: reach, engagement, followers, conversions

Deliver weekly & monthly performance reports

Required Skills & Qualifications

Minimum 1 year proven experience in social media management

Strong grip on AI tools (ChatGPT, Claude, Gemini, etc.)

Solid understanding of prompt engineering for content generation

Experience with AI video tools (Runway, Pika, Kling, InVideo AI, etc.)

Proficiency in Canva, CapCut or similar tools

Familiar with scheduling + analytics platforms

Strong English copywriting & communication skills

Ability to manage multiple platforms independently

Preferred (High-Value Skills)

Experience with Meta Ads (Facebook & Instagram Ads)

Understanding of lead generation funnels

Experience handling B2B social media accounts

What We Offer

Salary: PKR 30,000 – 35,000/month

Growth-driven, performance-focused environment

Exposure to international clients & projects

Clear career progression path

Job Type: Full-time
Location: On-site – Wapda Town, Lahore

Work Location: In person

- Strong written and verbal communication skills.
- Familiarity with major social media platforms (Facebook, Twitter, Instagram, LinkedIn).
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Spark).
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.