Senior Social Media Executive

Job Descriptions:
Job Title: Senior Social Media Executive
Location: J Block, Johar Town, Lahore
Timings: Day Shift — Monday to Saturday, 10:00 AM to 6:00 PM
Preference: Immediate Joiners
Note:Females are strongly encouraged to apply.

About the Role:
We are looking for a talented and creative Senior Social Media Executive with solid hands-on experience especially with YouTube to manage, grow, and optimize our social media presence across all major platforms. The ideal candidate should be proactive, trend-aware, and able to manage content end-to-end.

Key Responsibilities

• Manage and grow company social media pages (YouTube, Facebook, Instagram, TikTok, LinkedIn, etc.)
• Plan, create, and publish engaging content on all platforms
• Optimize YouTube content: titles, thumbnails, SEO tags, descriptions, and audience engagement
• Design social media posts using Canva or similar tools
• Schedule posts and monitor performance
• Track analytics to improve content strategy
• Coordinate with the creative and marketing team for campaigns
• Stay updated with new trends, tools, and platform algorithms

Requirements

• Minimum 2–4 years of proven experience in social media management
• Strong knowledge of YouTube channel management
• Ability to create and edit short-form videos (bonus)
• Must be familiar with analytics tools (Facebook Studio, YouTube Studio, etc.)
• Strong sense of aesthetics, branding, and content trends
• Excellent communication skills
• Ability to meet deadlines and work independently

Key Skills Required – Senior Social Media Executive

• Expert-level knowledge of social media platforms (YouTube, Instagram, TikTok, Facebook, LinkedIn, X, Threads, etc.)
• Hands-on experience in YouTube SEO, optimization, analytics, thumbnails & content strategy
• Strong content planning & calendar management
• Ability to create and execute social media strategies to increase reach, engagement, and conversions
• Proficiency in analytics tools (Meta Business Suite, YouTube Studio, Google Analytics, TikTok Insights, etc.)
• Creative mindset with strong understanding of trends, reels/shorts formats, and audience behavior
• Basic graphic design skills (Canva or similar tools)
• Strong communication & copywriting abilities
• Experience running social media paid ads (Facebook/Instagram Ads, YouTube Ads)
• Community management skills — responding to comments, messages & building audience relationships
• Sense of ownership, responsibility & task prioritization
• Ability to work independently and meet deadlines
• Team collaboration skills — working with designers, editors & management
• Strong problem-solving & data-driven decision-making ability