Digital Marketing Executive

Job Description:
Icon Plus International (Pvt. Ltd.) is a leading player in the chemicals industry, located in Karachi. We specialize in manufacturing and distributing high-quality chemical products for sectors . We are seeking a talented Digital Marketing Executive with 2 years of experience to enhance our online presence and drive our marketing initiatives.

Responsibilities:
- Develop and execute digital marketing strategies to increase brand visibility.
- Manage social media accounts, creating engaging content and responding to inquiries.
- Conduct market research to identify trends and opportunities.
- Optimize website content for SEO to improve organic search rankings.
- Analyze and report on the performance of digital campaigns.
- Collaborate with the sales team to align marketing efforts and maximize lead generation.

- Proficient in digital marketing tools and software (Google Analytics, social media platforms).
- Strong understanding of SEO and content marketing.
- Excellent communication and writing skills.
- Ability to analyze data and generate actionable insights.
- Knowledge of the chemicals industry is a plus.