SEO & Ads Manager

We are a growing software development agency specializing in web development, AI solutions, and automation tools. We are looking for an SEO & Ads Manager to work on-site and take charge of search engine optimization (SEO) and paid ad campaigns to improve our online presence, generate high-quality leads, and optimize conversions.

The ideal candidate will have hands-on experience in SEO, Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other paid marketing channels. This role is crucial for driving targeted traffic, maximizing ad performance, and boosting brand visibility.

Key Responsibilities:

Search Engine Optimization (SEO):

• Develop and implement SEO strategies to improve organic rankings and drive quality traffic.

• Conduct keyword research, competitor analysis, and content optimization.

• Perform on-page SEO (meta tags, structured data, internal linking, website audits).

• Execute off-page SEO (link building, guest posting, outreach strategies).

• Optimize website speed, user experience (UX), and mobile-friendliness.

• Monitor SEO performance using Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar tools.

Paid Ads & PPC Campaigns:

• Plan and execute Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and YouTube Ads to generate high-quality leads.

• Set up and optimize campaigns, targeting the right audience for maximum ROI.

• A/B test ad copies, landing pages, and bidding strategies to improve conversions.

• Monitor and adjust ad spending to ensure optimal budget allocation.

• Track and analyze campaign performance, providing regular reports with actionable insights.

General Digital Marketing & Reporting:

• Work closely with the content team to optimize blog posts, landing pages, and marketing materials.

• Identify new digital marketing trends and experiment with innovative strategies.

• Provide weekly/monthly performance reports on SEO rankings, website traffic, and ad campaign results.

Who We’re Looking For:

• Proven experience in SEO and PPC campaign management (2+ years preferred).

• Strong knowledge of Google Search Console, Google Ads, Facebook Ads Manager, LinkedIn Ads, and analytics tools.

• Hands-on experience with SEO tools like Ahrefs, SEMrush, Moz, or similar platforms.

• Excellent analytical skills with the ability to interpret data and make data-driven decisions.

• Strong problem-solving skills and ability to adapt to new marketing trends.

• Basic knowledge of HTML, WordPress, and website optimization is a plus.