Digital Marketing Lead Generation

Role Overview:

We are seeking a highly skilled and motivated Digital Marketing Lead Generation Expert to join our team. The ideal candidate will be responsible for creating and executing strategies to generate high-quality leads, optimize campaigns, and drive measurable results.

Key Responsibilities:

Develop and implement lead generation strategies through digital channels such as Google Ads, Facebook Ads, LinkedIn, and others.

Plan, execute, and optimize paid campaigns to achieve lead targets and maximize ROI.

Create compelling ad copy, landing pages, and calls to action that convert visitors into leads.

Utilize SEO and content marketing strategies to generate organic leads.

Analyze and report campaign performance metrics, providing insights and recommendations for improvement.

Conduct A/B testing to optimize campaigns for better performance.

Collaborate with the sales team to ensure lead quality and improve the lead nurturing process.

Stay updated with the latest trends and best practices in digital marketing and lead generation.

Required Skills and Qualifications:

Proven experience in digital marketing with a focus on lead generation.

Expertise in managing campaigns on platforms like Google Ads, Facebook, and LinkedIn.

Strong understanding of analytics tools such as Google Analytics and Facebook Ads Manager.

Knowledge of SEO, SEM, and content marketing strategies.

Ability to design and implement high-converting landing pages.

Excellent communication and copywriting skills.

Data-driven mindset with a focus on ROI.

Experience with CRM tools and email marketing platforms is a plus.