Digital Marketing Executive

Key Responsibilities:

• Develop, execute, and manage digital marketing campaigns across various platforms, including social media, email marketing, SEO, SEM, and content marketing.
• Monitor and analyze the performance of digital marketing efforts using tools such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
• Create engaging content for social media channels, the hotel website, blogs, and other digital platforms to attract and retain guests.
• Optimize the hotel's website content and landing pages for SEO to improve search rankings and drive traffic.
• Collaborate with the creative team to produce high-quality digital marketing materials, such as promotional videos, graphics, and written content.
• Stay updated on the latest trends in digital marketing and hospitality to propose innovative strategies to enhance guest engagement and online visibility.
• Manage and grow the hotel's social media accounts, engage with followers, and respond to inquiries and reviews.
• Conduct market research and competitor analysis to identify opportunities for growth and improvement.
• Track and report on key performance metrics to assess the effectiveness of digital marketing strategies.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing, particularly in the hospitality industry.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of current digital marketing trends and best practices.