Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to elevate our online presence and drive our digital strategy, contributing to our growth in the digital marketplace.

Qualifications:

. Education: Bachelor’s Degree in Marketing, Digital Media, Communication, or a related field.

. Experience: At least 3 years in digital marketing with a proven track record of successful campaigns.

. Technical Skills: Proficient in tools like Sprout Social, Hellowoofy, InVideo.AI, Synthesia, Google Analytics, SEO, SEM, and CRM systems.

. Creative Skills: Ability to create compelling digital content, including videos and images.

Responsibilities:

. Content Creation: Produce high-quality videos and images using tools like InVideo.AI and Synthesia.

. Social Media Management: Optimize and manage social media channels with platforms like Sprout Social or Hellowoofy to boost engagement and visibility.

. Digital Campaigns: Design, implement, and analyze campaigns across various platforms, including social media, email, PPC, and SEO.

. Analytics & Reporting: Track and report campaign performance using Google Analytics and other tools, providing insights to improve future efforts.

. SEO & SEM: Optimize website content for better search engine rankings and manage paid search campaigns.

. Market Research: Conduct research to identify trends, competitor activities, and customer needs, using insights to shape marketing strategies.

. Collaboration: Work with the sales team and other departments to align marketing strategies with overall business goals.