Business Development Officer Job in Pathfinder Group Lahore, Pakistan

Experience Required

4 Years

Salary Range

25,000-30,000PKR

Career Level

Non-Managerial

Required Qualifications

MBA (Marketing)

Job Description

Develop business and marketing plans in coordination with Regional Manager Business development Research the market for identifying new business opportunities.

Develop business proposals for new and existing customers. Maintain a knowledge repository of clients, referrals, RFPs, prospects and presentations. Manage customer calls and appointments effectively for new opportunities.

Requirements & Skills

Sales Skills: Now that 100% of B2B buyers repeatedly touch the web (both vendor's sites and those of 3rd parties) throughout the buying process, marketing must stay active from "cold to close". No more filling the top of the funnel and passing leads off to sales.

Social Media Skills: It's no secret that social media dramatically changes the buyer-seller-influencer dynamic. But only those actively participating in social media tangibly appreciate the differences between old-style one-way media conversations and the group interactivity.

Journalism/ Storytelling Skills: With buyers getting the majority of their information from the web and with sales enablement increasing in priority, there's no end to the need for juicy, targeted content. And, that storytelling also comes into play in campaign design.

Process Design Skills: Marketing automation is just beginning to penetrate its market. Forrester says it's less than 5% adopted. As anyone who has been part of a re-engineering effort can attest, it's not the automation that increases productivity. It's the process changes that automation enables and enforces. Deploying marketing automation will require skills such as process modeling, project management, the ability to train and manage change, as well as ease with technology.

Data/ Analytics Skills: Technology captures and makes available enormous amounts of data about buyer and seller behavior.

Domain Expertise: Customers don't care about our products. They care about themselves and their problems. Building a bridge between our products and the customer's care-abouts requires knowledge of both realms.