PPC Expert

Responsibilities:

• Develop and execute comprehensive PPC strategies across various platforms, including Google Ads, Facebook, Instagram, LinkedIn, and more.
• Create, manage, and optimize PPC campaigns to achieve marketing goals and maximize ROI.
• Conduct thorough keyword research, competitor analysis, and audience targeting to inform campaign planning.
• Oversee the creation of compelling ad creatives, copy, and landing pages to enhance campaign performance and drive conversions.
• Monitor and analyze key performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Utilize A/B testing and data-driven insights to identify high-performing ad variations and continually enhance campaign effectiveness.
• Manage ad budgets efficiently to ensure resource allocation aligns with objectives.
• Stay updated on the latest features, algorithms, and best practices related to PPC and social media advertising.
• Collaborate with cross-functional teams, including marketing and design, to ensure ad content aligns with overall brand messaging.
• Provide regular reports and actionable insights to stakeholders, highlighting campaign performance and recommending improvements.

Qualifications:

• Bachelor's degree.
• 3 years of experience as a Social Media Expert or similar role.
• In-depth knowledge of social media platforms, trends, and best practices.
• Experience with social media analytics tools and data-driven decision-making.
• Ability to work independently and collaboratively in a fast-paced environment.