Experience Required
8 Years
Salary Range
70,000-80,000PKR
Career Level
Manager
Required Qualifications
MBA Marketing
Job Description
- Developing marketing strategies to match the position of the brands in their product life cycle.
- Developing plans to market products through promotional campaigns, utilizing the full marketing mix as appropriate.
- Undertaking complete analysis of the effectiveness of strategies and monitoring their implementation.
- Full budgetary responsibility for ensuring promotional campaigns and activities are delivered within agreed spending limits.
- Liaising closely with and influencing the sales management and sales team to ensure promotional campaigns are developed appropriately and delivered effectively.
- Liaising closely with all support functions (including Finance, HR, customer services, manufacturing, and communications as well as with external agencies and area marketing).
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
- Oversee marketing and advertising activities to ensure consistency with product line strategy.
- Monitor product distribution and consumer reactions & effectively addresses the bottlenecks.
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
- Managing the development of all direct reports through constructive, measureable appraisals, high level coaching and growth plans.
Requirements & Skills
- Proven working experience as brand manager
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets
Benefits & Perks
CommunicationHealth InsuranceLeavesProvident FundTransport
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