Social Media Expert 2

Social Media Specialist will oversee and implement the organization’s social media activities and its hyper local news gathering projects of BY Ventures. S/he will directly engage audiences in a variety of social media channels, including a ground-breaking project to develop a community-based network on all our projects.

The successful candidate will have a strong interest to produce outstanding engaging ability for under-served, diverse communities and various markets.

Knowledge, Skills and Abilities:

• Working knowledge and real-world experience in planning, managing and executing social media initiatives
  
• Real-word experience planning social media programs that span owned (eg Blogs), earned (eg Facebook) and paid (sponsored tweets)
  
• Knowledge of Digital Marketing current best practices and understanding of Digital production processes
  
• Knowledge of social media legal guidelines, including, but not limited to WOMMA and pay-per-post
  
• Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results, especially as related to 360 "Integrated Communication Planning".
  
• Knowledge of media strategy and planning options and the media role in integrated communication.
  
• Strong negotiation skills as both a strategic advisor and direct negotiator for a broad variety of Interactive services