Experience Required
3 Years
Salary Range
60,000-70,000PKR
Career Level
Non-Managerial
Required Qualifications
Bachelor’s Degree in Business Administration/Marketing or equivalent degree in the relevant field
Job Description
- Create and execute effective SEO tactics
- Research and track keywords to use that will gain a competitive advantage and build traffic
- Set measurable goals that demonstrate improvement in SEO rankings
- Monitor daily performance metrics to build an informed SEO strategy
- Collaborate with others within the department to manage SEO strategy
- Identify and implement metadata improvements
- Perform ongoing keyword research, discovery and expansion and optimization for new relevant keywords to use throughout the company website and for off-page SEO activities
- Research and analyze competitor sites
- Implement structured data markup to help search engines parse and understand the website’s information and email content
- Create and execute link-building strategy
- Work with the developers to ensure best SEO practices are properly followed throughout the website content
- Make SEO-based revisions on the company web pages
- Work with the team to drive content creation and marketing
- Develop optimization strategies to increase search engine results rankings
- Measure and report the performance of all SEO campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize work streams based on those insights
- Leverage SEO using marketing automation tools
- Collaborate with team to create landing pages and optimize the user experience
- Analyze technical SEO issues and suggest enhancements
Requirements & Skills
- Minimum of 3+ experience as an SEO Specialist
- Hands-on experience in successfully developing and implementing SEO campaigns
- Competent user of Ahrefs, SEMRush, Google Search Console, Hubspot, etc.
- Understanding of on-page and off-page optimisation and link building
- Solid knowledge of website analytics tools (Google Analytics)
- Experience with A/B and multivariate experiments
- Strong analytical skills and data-driven reporting skills
Benefits & Perks
Health InsuranceIncentive BonusLeaves
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