Experience Required
3 Years
Salary Range
60,000-70,000PKR
Career Level
Non-Managerial
Required Qualifications
Bachelor’s Degree in Business Administration/Marketing or equivalent degree in the relevant field
Job Description
- Plan, create and manage ad campaigns across various channels
- Conduct keyword research and manage them to optimize bids (add PPC keywords and negative keywords)
- Optimize bidding at keywords, placement, device, geographic, demographic and other levels
- Perform daily account and campaign management, including but not limited to reviewing under-performing keywords)
- Ensure and monitor that the ad campaigns do not exceed the weekly and monthly ad spend budget
- Review and maintain Quality Score, impression share and other metrics pertained important to paid marketing
- Find ways to reduce risk of click fraud
- Devise and implement A/B testing techniques to optimize high conversion rates
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Monitor, evaluate and present the performance of campaigns by generating weekly and monthly performance reports to supervisor by analyzing trends, goals, opportunities and other key performance indicators
- Stay on top of Search Engine Optimization and PPC industry trends
Requirements & Skills
- Minimum of 3+ experience as a PPC Specialist or an Ads Manager
- Solid knowledge of Google Ads, Meta Ads, etc.
- Practical knowledge of analytical tools (Google Analytics)
- Exceptional reporting skills
- Must have an eye for ad visuals
Benefits & Perks
Health InsuranceIncentive BonusLeaves
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