Management Trainee - Digital / Web Marketing 2

Green Fin Technologies is on the lookout for bright candidates with sharp analytical capabilities for the position of ‘Management Trainee Digital/Web Marketing’ that will be responsible for producing client deliverables, auditing client and competitor websites, producing ranking and analytics reports and insights and basic client-servicing support.

The Main Tasks involve:

• Site audits and analysis generate recommendations and identify opportunities.
• Regularly monitor performance of campaigns and flag significant changes.
• Compile weekly / monthly client reports, analyze and provide insights.
• Manage work flow to ensure agreed deadlines are met and executed tasks are 100% accurate.

Responsibilities:
Implementation

• Keyword research produce comprehensive keyword reports and summarize opportunities for clients.
• Conduct in depth reviews of clients’ websites (structure/hierarchy/coding) identify issues and suggest fixes.
• Optimize content provide meta data, body content, internal linking recommendations (template led or on individual page by page basis as required).
• Link profile analysis measure quality and relevance of back link/social profiles.
• Competitor analysis conduct on page and off page reviews of competitor sites and highlight opportunities for clients.
• Regularly audit clients’ sites following search engine algorithm updates.
• Engage in link acquisition activity (within Google guidelines) to improve client website visibility. This includes (but is not limited to) researching opportunities, contacting website owners / operators, confirming links are live and monitoring links for individual clients.
• Ensure work is accurate and ready for distribution to client.

Reporting & Analysis

• Populate weekly and monthly ranking and site analytics reports for clients.
• Provide analysis and insights to the Manager for monthly client presentations and quarterly reviews.
• Alert Manager of any major changes in rankings and site traffic for clients.
• Regularly maintain lists of links built for clients.

Admin

• Maintain client online folders and correct naming structure.
• Log all client login changes in the Client Master Sheet.
• Coordinate payments to third parties (article syndication, press release syndication and 3rd party websites) and ensure spend is kept within defined budgets.
• Complete timesheets accurately and on time.

Skill Development

• Develop analytical skills.
• Gain client facing experience.
• Gain understanding of technical SEO techniques.
• Gain a commercial understanding of client’s business.

Experience

• Degree in a business, science, marketing or statistics related discipline e.g. Math, Economics, Econometrics, Computer Science, Management Science. MBA preferred.
• 0-2 years exposure to SEO (MBA Marketing Fresh candidate can apply)
• Microsoft Office Applications Skills
• Excellent Excel skills
• Understanding of digital marketing (SEO, PPC, social media, and analytics) concepts. Though we’ll provide full training to the selected candidates, we expect them to be aware of Digital/Web Marketing concepts to some extent before their selection.

Degree in a business, science, marketing or statistics related discipline e.g. Math, Economics, Econometrics, Computer Science, Management Science. MBA preferred.